Case Study

Briefing:

Headquartered in Zug Switzerland, Keyko is a decentralized ecosystem builder promoting operational excellence in the application of Web 3 technologies.

Keyko approached Loominate with creating a website that reflected the company's unique culture and bold aspirations.

Challenges:

Once incorporated, establishing Keyko's online presence as a funnel for client communication became a time sensitive priority, and Loominate was given one month to build it.

Our primary challenge was to communicate the company's culture in a striking manner, the idea being to stand out from the competition with a unique brand story, in order to cut through the noise and attract top talent.

Solution:

Combining inspiration from functional bauhaus design with aesthetic elements, such as Japanese textile patterns and 19th Century woodblock paintings, the website we created invites users to think of Keyko as a Dojo, a place to seek technical knowledge, and achieve mastery through discipline, training and cultural transformation.

Through a combination of workshops, research, benchmarking, and collective wire-framing, we worked with Keyko to design a website and corporate identity that matched their vision and reflected their organisational DNA

Deliverables:

• A mobile responsive website
• Employer Branding & Social Media Assets
• Custom Company Logo
• Style Guide