Creating a unique brand identity & brand story for a bleeding edge Web3 consultancy
Headquartered in Zug Switzerland, Keyko is a decentralized ecosystem builder promoting operational excellence in the application of Web 3 technologies.
Keyko approached Loominate with creating a website that reflected the company's unique culture and bold aspirations.
Once incorporated, establishing Keyko's online presence as a funnel for client communication became a time sensitive priority, and Loominate was given one month to build it.
Our primary challenge was to communicate the company's culture in a striking manner, the idea being to stand out from the competition with a unique brand story, in order to cut through the noise and attract top talent.
Combining inspiration from functional bauhaus design with aesthetic elements, such as Japanese textile patterns and 19th Century woodblock paintings, the website we created invites users to think of Keyko as a Dojo, a place to seek technical knowledge, and achieve mastery through discipline, training and cultural transformation.
Through a combination of workshops, research, benchmarking, and collective wire-framing, we worked with Keyko to design a website and corporate identity that matched their vision and reflected their organisational DNA